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Techniques

  • 2D Animation
  • Live Action
  • Mixed Media
  • Stop Motion
Commercial

Wimbledon X Rolex. 100 years of centre court.
Wimbledon

Greatness never stops. It takes time to evolve.

The film highlights the momentous occasion in a stylish and playful way. It uses footage combined with a variety of techniques including 2d animation, stop motion, timelapse and motion graphics to tell the story. The result is an anything-goes mixed-media film that took full advantage of Wimbledon’s extensive archive of film, photos and objects in order to celebrate 100 years of Centre Court.  

The Not To Scale team headed to Wimbledon for a two day shoot where we were granted access to various areas of the iconic courts and grounds to film different sections of the film which were then combined with a variety of animation techniques including 2d animation, stop motion animation, and motion graphics to tell the story of how greatness evolves over time. The result is an anything-goes, inspirational, mixed-media film that takes full advantage of Wimbledon’s extensive archive of film, photos, grounds and objects in order to celebrate 100 years of Centre Court and the tournament’s partnership with Rolex.

Eight time Wimbledon champion Rodger Federer was the perfect choice to narrate the film and take us through landmark moments in the court’s life, kicking off with him serving and culminating with his victories filmed as photo sequences against a recreated Wimbledon winners board. 

This stop motion shot consisted of dozens of photographs which were adhered to the seats of Wimbledons courts. Once the pictures were in place each seat was photographed and edited together to create the illusion of a fast moving camera motion. The specially engineered metal frame was able to place each photo exactly in line with the other giving the scene total consistency.