V-NAND Drive
Samsung -Anthony Farquhar-Smith
Category
Techniques
Director & Agency
This spot combines stop frame animation and motion control to promote the Samsung V-NAND drive. Co-directed with The Queen, the film emerged from a brief to shoot in a style common to skate videos and recreate the same dynamic, wide angle feel in the environment of the design studio.
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Inspired by skateboard culture and with a love of papercraft...
This stop motion commercial was a real work of passion.
The post production involved clean up and de-rigging as the armatured puppet was supported for some of the stunts. The moves were motion control and one or two were animated by hand.
