Not To Scale, Anthony Farquhar-Smith and online retailer Zulily collaborated to highlight the brand’s ‘Joy of Shopping’ through a series of exquisitely fashioned films.
With the emphasis on craft, detail and a unique shopping experience, Anthony immerses you into a glorious miniature world of Zulily fun.
Not To Scale L.A. was approached with the brief to create a beautiful virtual shopping world, showcasing dozens of desirable items in an eye-catching and original way. Anthony and Zulily wanted to design a world that was quite fantastical but still rooted in certain real-world ideologies.
