It's How We Connect
Telstra -Lucinda Schreiber
Category
Techniques
Director & Agency
A stop-motion and paper animation directed by Lucinda Schreiber. Her handmade style unfolds into intricate patterns and flowers delicately throughout this spot for Telstra.
Telstra
Telstra launched a new brand identity and colour scheme.
The new identity launched with the slogan "It's how we connect", and features the "T" from the previous logo in a variety of colors.Â
![](/media/qdknn0xw/telstra_ls_nts_image_v05.jpg?width=1280&height=720&rnd=133530011646330000&rmode=crop&autoorient=true&format=jpeg&quality=100)
![](/media/omsglir0/telstra_ls_nts_image_v06.jpg?width=1280&height=720&rnd=133530011648400000&rmode=crop&autoorient=true&format=jpeg&quality=100)
![](/media/mfiomk1p/telstra_ls_nts_image_v07.jpg?width=1280&height=720&rnd=133530011650100000&rmode=crop&autoorient=true&format=jpeg&quality=100)
![](/media/2fehqyv1/telstra_ls_nts_image_v08.jpg?width=1280&height=720&rnd=133530011651700000&rmode=crop&autoorient=true&format=jpeg&quality=100)