Jungle - Marathon

Samuel Hubbard -Lucinda Schreiber
Director & Agency

Lucinda Schreiber and Not To Scale NY create a creative campaign made entirely out of animated shoe laces. The films, Jungle and Marathon, both involve situations where Hubbards are worn as a last resort but out-perform expectations in challenging and surprising environments.

Retelling stories from real customers’ letters and using Hubbard laces to visualize the tales, stop frame maestro Lucinda Schreiber deftly takes us on a whimsical journey that feels strongly representative of the brand.

A stop motion animated shoelace tells a marathon runner's story for Samuel Hubbard
A stop motion shoelace takes us through a hiker's adventure in Africa