Every Girl Counts

ONE Campaign -Lucinda Schreiber
Director & Agency

For International Women's Day, this film raises awareness of the 130 million girls around the world who are denied a proper education. Such a phenomenal number is hard to comprehend, which is why ONE Campaign’s #GirlsCount campaign is so powerful and timely. 

Alongside Not To Scale New York and Droga5, director Lucinda Schreiber uses strong aesthetics and technical surprises with a clever mixture of 2D animation and live-action to visually drum home the idea that behind each and every number is a real girl.


By bringing individuals from all corners of the earth together to count this number, it becomes impossible for our political representatives to continue to ignore it.