June - NotToScale.tv

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Techniques

Director & Agency

Created for San Francisco-based ride-share company Lyft, June follows the heartwarming story of a lonely, elderly widow in Chicago.

Her experience sharing a Lyft ride inspires her to join as a driver, connecting her with the wider community and transforming her life.

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Go behind the scenes of June, the animated short film about sharing the ride in historic South Chicago directed by John Kahrs.

Developing June

June Sketches

John Kahrs,

Director

"The focus here was on this character and how her life and sense of community changes because of ridesharing."

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The film demonstrates an ingenious use of colour, light and shadow in a dynamic geometric world, with original, captivating character design and a moving soundtrack that draws you into June's world completely.

Ricardo Viramontes,

Creative Director - Lyft

"There’s something really magical about animation that allows you to really get the core essence of the story."

John Kahrs,

Director

"I think my favorite part of June is that it’s animation that exists a little bit outside the boundary of what people think ‘Animation’ is. And that the pushed design supports a good story without distracting from it."

June garnered over 15 million views and 300 million earned and paid media impressions. The film even surpassed average view-time when it ran pre-roll.

J u n e

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