Meet the ismybillfair-ometer, designed and animated by Ronda and Not To Scale for agency BigSmall and consumer price checking website ismybillfair.
In the spot narrated by Richard Osman, the cyclopic mascot swaggers, twirls and struts through a poppy 3D hinterland, emphasising the simplicity of its message. The slight gleam of glass gives the ismybillfair-ometer a touch of coolness, while its fluid, expressive movements and eye are pure charm.
“Ronda are experts when it comes to injecting personality into every project. In crafting this little fella they put real care into every detail - from his confident swagger to the retro cassette player on which he plays his jingle.”
- Matt Edwards, Partner at BigSmall
"The challenge for this project was to create a simple character based on the logo shape and give it a lot of personality. The key elements were the one eye and the arms that appear only when necessary. From the design it had to be loveable but not childish, and the glass/vinyl feel helped us to give it a more mature look but the personality really comes through in the animation. With a bit of an attitude and a lot of coolness, the ismybillfair-ometer does one thing, it checks if your bill is fair!"
Ronda, directors
Client - ismybillfair
Marketing Director - Sophie Lavender
Agency - BigSmall
Strategy Partner: Ben Cleaver
Creative Partner: Tom Evans
Managing Partner: Matt Edwards
Creative Director: Will Flack
Strategist: Adele Aitchison
Agency Producer: Spru Rowland
Production Company: Not To Scale
Director: Ronda
Production: Inés Palmas
Not To Scale Producer: Rebecca Little
Executive producer: Dan O'Rourke
Storyboard: Santiago Graziano
Animatic: Gabriel Fermanelli
Art direction: Santiago Graziano
Animation direction: Fernán Graziano
Animation: Matías Fernandez
3D models: Matías Fernandez, Miguel Cesti, Santiago Graziano
