Find More To Heart

Director & Agency

Social media giant, Instagram approached Not To Scale New York and Director Kris Merc to deliver their first-ever consumer campaign.

Working closely alongside Ogilvy NY, hundreds of hours of footage were scoured, selected and cleared to feature in these toe-tappingly snappy edits.

True to Instagram’s creative core offering, the films are made up entirely from user-generated footage and cover a variety of interests and activities that are popular amongst the Instagram community.

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