Facebook Earth Day

Category
Techniques
Director & Agency

Facebook's Creative X approached Not To Scale and Anthony Farquhar-Smith to create charming and inventive stop-motion animation for Earth Day 2021!

stills

Working with Facebook’s brand colours and identity, three films were created featuring a mixture of user-generated-content and stop-motion animation, charmingly bringing to life the group messages of sustainability and reducing environmental impact. 

Facebook - Earth Day
Facebook - Earth Day
Facebook - Earth Day

Ordinary every-day objects such as fruit, furniture and bicycles come to life, showing the audience how small changes can be made through reducing meat consumption, up-cycling materials and cycling instead of driving. We worked with the owners of the three Facebook groups to create their content remotely, alongside a talented group of creatives to shoot every frame of animation.

Facebook - Earth Day

The goal was to showcase Facebook Groups and the Facebook app as a place for young people especially to get inspired and involved in climate change discussions, symbolised by the tagline ‘More Together’.

Earth Day
Facebook - Earth Day