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EY - Transformations

EY
Category
Techniques
Director & Agency
Ogilvy

Not To Scale are extremely proud to present their latest film, for EY’s global marketing campaign ‘Transformations’. In partnership with agency Ogilvy, Not To Scale have produced a spot that speaks to the bold direction of EY’s recently launched ‘Shape the Future with Confidence’ brand expansion. Directed by the visionary Rogier Schalken with glorious visual effects brought to life by Not To Scale’s rostered specialists Sehsucht, ‘Transformations’ is as ambitious as the state-of-the-art future it portrays.

Production took place over one week in Warsaw, Poland. Compelling photography conducted across the city, including drones soaring over the streets to capture moving cars, paired with seamlessly designed and integrated CGI turns the Polish capital into a modern technological haven.

"Creating visual effects for an advertisement is about bringing bold ideas to life, as we did with a colourful, dynamic flying swarm — a vibrant metaphor for the transformative power of EY. Close collaboration with the director and agency ensured the creative vision aligned perfectly with the brand’s message. Within the Sehsucht team, our proven workflow between disciplines not only secured a smooth process but also created space for creativity and continuous improvements for everyone involved. From on-set supervision to crafting intricate CGI and meticulous compositing, every detail was designed to deliver a visually stunning narrative that symbolized innovation, connection, and progress."
Sehsucht, Visual Effects Specialists
Creating EY's Powerful Presence
Modelling the Stream
Creating EY's Powerful Presence
Animation Work-in-Progress
Creating EY's Powerful Presence
The Finished Shot
“Bringing this project to life was an absolute pleasure. Shot in Warsaw, Poland, with an incredible team led by Not To Scale UK, we captured so many epic & beautiful shots. I felt truly privileged to work with the always creative and collaborative Ogilvy team, a highly professional and flexible local production team, and the incredible VFX expertise of Sehsucht working together with the always talented DOP Tibor Dingelstadt.”
Rogier Schalken, Director

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