Mission R

Porsche -Sehsucht
Director & Agency

The future is more than a far away promise - it is already here. Porsche once again shows its sheer power and agility in this fast paced film from director Alessandro Pacciani and Sehsucht. Meet the new all-electric MISSION R and fast forward into the future of motorsports.

You either follow - or you lead!

print frames
Julius Brockelmann,
Creative Director, Sehsucht
"Inspired by e-sports we developed a cyberpunk world for Porsches futuristic Mission R concept car."
project frames
Julius Brockelmann,
"From the beginning I wanted to develop a glitching race track with heavy use of LIDAR point clouds and shape shifting race track elements. A race track which is in process, like a unfinished simulation of reality which has data holes and is based on unprocessed raw data chunks."