Deutsche Telekom - Campaign

Category

Techniques

Director & Agency

We are very proud to bring to life the very first campaign for adam&eveDDB's German office. It is a multi-technique extravaganza in a real, live action environment.

The MagentaMobil street isn’t like any other street – it’s one full of surprises and eccentricities yet one that’s familiar and recognisable as a real German Street. The idiosyncratic characters range from a loveably oafish dad and his family to his neighbours, made of porcelain, and the 2d, 3d and stop motion characters that make up their community. They represent how uniquely different and diverse we can all be, but we can still share connectivity with MagentaMobil tariff.

Not To Scale and Luca&Sinem crafted 4 films for the campaign. Scroll through above to watch them all!

Early Sketches

Mr Oaf

Early Sketches

Oaf Family - Son

Early Sketches

Mrs Oaf

Early Sketches

Oaf Family - Daughter

Final Characters

Pre-Vis

Mr Porcelain

Early Sketches

Porcelain Family

Early Blocking

Porcelain Developent

Final Characters

Luca&Sinem,

Directors

“Working in across a mixture of animation techniques such as 3D, 2D, Stop Motion and VFX meant always having to keep one eye on the overall creative vision, whilst the other managed the various stages and decisions that needed to be made with multiple animation teams working on completely different and yet concurrent pipelines. For example, the manner in which a character is animated in 2D should be matched in 3D, and also on the stop motion shoot, as well as tying together the colour palette and lighting so that the film has a harmonious look. We love this imaginative way of working and relished the challenge that adam&eve DDB set us”

Final Characters

Final Characters

Related work