Grounded
Step into paradise with this floral 2D animation directed by Kris Merc and produced by Not To Scale NY, celebrating black-owned businesses. Animated in ten days for Grounded Plants alongside Google and BBH NY!
Black-Owned Friday has received global recognition, winning, amongst other accolades, a Webby People’s Voice award & being named as Campaign US’ ‘Most Purposeful Campaign of the Year’ 2021. We are so proud to have been a part of this success and to have helped with such an important conversation & cause.
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Google’s promise to support small businesses resulted in a campaign that took place on Black Friday, one of the biggest shopping days of the year. We worked with Kris & BBH to help re-focus the spending efforts towards small businesses and highlight the good they do in their communities.
Featuring a bespoke track by singer Ari Lennox, this beautiful film saw a 3000% increase for Grounded in sales from Instagram traffic alone!