Class Trip

Deutsche Telekom -Luca&Sinem
Techniques
Director & Agency
Luca&Sinemadam&eveDDB

In the third instalment of the Deutsche Telekom campaign, the kids of the DT universe head deep into the forest for a camping trip. We meet the Anxious Family, the newest neighbours of the Oaf Family.

Luca&Sinem recreate the signature look for Deutsche Telekom as characters appear in an impressive range of 2D, 3D and stop motion animation. Check out the other spots of the Deutsche Telekom campaign, Signal & Grandpa. 

Behind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The Scenes
Early Concept Art
The Bus Dude
Early Sketches
Teenage Girl
Developing his final form
Box Boy
Colour Exploration
Sasquatch

Final Characters

Luca&Sinem,
Directors
“We opted for a multimedia approach and animated each family in a balanced mix of 3D, 2D and Stop Motion animation as we thought this underlined the idea of diversity in a bold and entertaining way – and without cliché”.
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Related work

Signal

Deutsche Telekom

Grandpa

Deutsche Telekom