Want to know how we made all of these individual films for our Hershey’s campaign?
Check out our full behind the scenes video, featuring our director, Anthony Farquhar-Smith, as well as Mark Wetzel, the Creative Director at Dentsu.
“To achieve the complex shots in ‘Wholly Hershey’s’, over a dozen pieces of broken chocolate had to be individually rigged so they could fly through the air. Each explosion took over a day to shoot.“Anthony Farquhar-Smith
“To achieve the complex shots in ‘Wholly Hershey’s’, over a dozen pieces of broken chocolate had to be individually rigged so they could fly through the air. Each explosion took over a day to shoot.“
Dan O'Rourke & Katrina Lofaro | AICP Awards 2020 Judges
Go Behind the Scenes of Zulily With Anthony Farquhar-Smith