The Making of Hershey's

Want to know how we made all of these individual films for our Hershey’s campaign?

Check out our full behind the scenes video, featuring our director, Anthony Farquhar-Smith, as well as Mark Wetzel, the Creative Director at Dentsu.

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“To achieve the complex shots in ‘Wholly Hershey’s’, over a dozen pieces of broken chocolate had to be individually rigged so they could fly through the air. Each explosion took over a day to shoot.“

Anthony Farquhar-Smith

Anthony Farquhar-Smith

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