Yeti Throw It Back For FOX Sports' Big Noon Saturday

News - 08.10.2026
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Inspired by old school roadside advertising, circuses and entertainment of yore, FOX Sports teamed up with directors Yeti to craft this a new film for the channel’s flagship college football show Big Noon Saturday.

Players, presenters and cheerleaders appear on vintage inspired wooden billboards, perfectly textured and brought to life with ingenious mechanisms built by the Yeti team. The film is a fusion of beloved retro Americana aesthetics with the excitement of modern sport, reflecting college football’s place in the national psyche.

Watch the finished product, and check out some behind the scenes action HERE.

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