The Ma(d)chines

Director & Agency

MA(D)CHINES is a humorous and surreal representation of how appliances could fit in our world.

In our story, MA(D)CHINES live out there and interact with our environment in the most unexpected way. Because what’s more rational than a helicopter-mixer trying to rescue people from a cup of tea, right in the middle of the Antarctic? Or a television broadcasting a rocket launch straight from its “heart” somewhere in Arizona, while a toaster-racing car is giving its first show in the Grand Canyon?

Nothing is rational. But sometimes art makes more sense than real life, right?

The initial idea was to create surreal scenes with appliances that act crazy in realistic environments.


However, as the project progressed, Yeti evolved the idea and added the small-scale world and tiny people doing crazy movements.

Style Frames