First Of A New Kind

Mercedes-Benz -Sehsucht
Techniques
Director & Agency

Challenge the elements. Master all kinds of terrains with unparalleled elegance. It’s the dawn of an new era. The first of a new kind. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck released in 2018.

Artful image compositions and a captivating montage, entirely created in CG, mystify the design and performance of the vehicle. Sehsucht and director Ole Peters wielded these tools to paint a picture of highly advanced technology and epic cinematography, teasing the audience, showing enough, while not revealing too much.

X-Class