Designed and produced at the Not To Scale London HQ and directed by Steve Scott, we created this animated short “Time’s the Charm” for Luxury British Shoemaker John Lobb.
The story follows a typical John Lobb customer through the days and seasons in various pairs of the versatile shoe range.
The film was created as part of a wider campaign for the brand which saw content delivered across digital, social media, print and in-store. The film and related content also featured at the London Collections: Men as part of a fully immersive show and was featured in the Telegraph Luxury review.
"The process involved first coming up with a script that we loved. We went through a few variations of scripts before settling on the concept of a day in the life of a John-Lobb wearing guy making his way through London."
