Hibu
Hibu
Category
Techniques
Matthias Hoegg created a crafted film and affiliated campaign for digital media company hibu. Matthias worked with a talented crew at Not To Scale’s London studio, utilising both 2D and 3D animation techniques to lend a bold and original look to the final spot. Although each shot of the film derived from an illustration and has a 2D look to it, we used a hybrid technique of 3D CGI alongside hand drawn animation for most of the animation to add depth and detail.
Hibu
Style Frames
![](/media/ababhgt5/hibue-mh-2_page_09_image_0001.jpg?width=1920&height=1080&rnd=133583575567900000&rmode=crop&autoorient=true&format=jpeg&quality=100)
![](/media/thjfbpax/hibue-mh-2_page_10_image_0001.jpg?width=1920&height=1080&rnd=133583575571700000&rmode=crop&autoorient=true&format=jpeg&quality=100)
![](/media/r0bhvpde/hibue-mh-2_page_11_image_0001.jpg?width=1074&height=1063&rnd=133583575573230000&rmode=crop&autoorient=true&format=jpeg&quality=100)
![](/media/axkcjak0/hibue-mh-2_page_12_image_0001.jpg?width=1024&height=576&rnd=133583575575330000&rmode=crop&autoorient=true&format=jpeg&quality=100)
![](/media/4bqb0urn/hibue_page_1_image_0001.png?width=1918&height=1079&rnd=133583575581730000&rmode=crop&autoorient=true&format=png&quality=100)
![](/media/3esh3y5i/hibue_page_5_image_0001.png?width=1918&height=1079&rnd=133583575613870000&rmode=crop&autoorient=true&format=png&quality=100)
![](/media/ssfjrtzv/hibue_page_4_image_0001.png?width=1918&height=1079&rnd=133583575607430000&rmode=crop&autoorient=true&format=png&quality=100)
![](/media/rdlnsbly/hibue_page_3_image_0001.png?width=1918&height=1079&rnd=133583575598530000&rmode=crop&autoorient=true&format=png&quality=100)
![](/media/uk5j251q/hibue_page_2_image_0001.png?width=1918&height=1079&rnd=133583575588500000&rmode=crop&autoorient=true&format=png&quality=100)