Goodbye, hello

Category
Techniques
Director & Agency

In this spot, we explored the lifecycle of a Hyundai vehicle as one owner says “Goodbye” and the next owner says “Hello”.
We follow a Hyundai Kona through a colourful animated world made up of the Hyundai brand colour palette. For the environment that it's driving through, we have used a stylised, playful mixture of 3D and 2D.