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Our founder Dan was involved in this great article featured in Shots on the future of advertising and how animation has opened up a highly exciting creative avenue this past year.
The advertising industry saw great change this past year with many projects being cancelled, resulting in a pivot to animation where creative concepts were able to be executed safely & expertly regardless of team location!
This was seen prominently in the 2020 Christmas seasonal campaigns, of which we were so honoured & excited to produce a section of the John Lewis & Partners ad, highlighting the work of eight creative studios and showcasing a variety of animation styles.
“I’m not quite saying we deserve people out in the streets clapping for animation studios, but it’s certainly been one helluva year.”Dan O’Rourke