Not To Scale Sign Jovardi for U.S. Representation

News - 20.10.2026

New Signing

Not To Scale has signed visionary director Jovardi for US representation, adding a distinctly digital, genre-fluid voice to its roster.

Jovardi is a director and cross-media visual storyteller with a knack for making the familiar feel anything but. His work sits at the intersection of live action, animation and design, bringing together cutting-edge visual effects, 2D and 3D animation in richly layered, playful worlds that move with kinetic energy.

There’s a distinctly internet-native quality to Jovardi’s work. His films are bold, colourful and endlessly inventive, shifting effortlessly between mediums and visual languages to create work that feels plugged directly into the digital zeitgeist. The result is commercial filmmaking that feels firmly rooted in contemporary culture.

See Jo's work

Dan O'Rourke,

Founder and EP, Not To Scale

“We’re really excited to welcome Jovardi onto the Not To Scale roster for U.S. representation. Jonathan is a hugely versatile filmmaker with strong live-action skills, combining energetic, dynamic camerawork with design, animation and VFX to create eye-catching films that have pace and personality. We’re producing more and more mixed-media work across the business, so his ability to move seamlessly between live action and animated worlds and meld both together is a great skill fit for us. In addition, his curiosity of emerging AI creative pipelines is another exciting dimension, as there is an increasing demand for artists that can navigate and integrate these capabilities from our U.S. clients.”