Hello Savants & Not To Scale Win at British Arrows

News - 26.04.2021

Not To Scale and Hello Savants were honoured to win the Craft Silver for 2D Animation at the British Arrows Awards last night!

The awarded film, Asics ‘A Shot at the Title’ celebrates the brands 100th anniversary and history of their iconic shoe. Taking inspiration from Japanese watercolour, the narrative flows evocatively from scene to scene, exploring the conception of the design and its roots in traditional Japanese culture.

A huge congratulations to all the winners and their amazing work!

Watch the film here.