Discover a world of paper-craft magic with Not To Scale & Lucinda Schreiber for Target!

News - 18.08.2021

Take a look behind the scenes of our recent project for Target's new children's line in collaboration with award-winning illustrator Christian Robinson. Filmed at the Not To Scale New York studio, our team & director Lucinda Schreiber created every scene out of hand-painted & vector cut paper resulting in three magical films that show the importance of reading & imagination for children.

Check out the project here.

‘I love to create animation that flows effortlessly from beginning to end; where each scene and image evolves unexpectedly or delightfully into the next.’