Dan O’Rourke Talks to SHOTS About the Rise of Animation.

News - 04.05.2021

Our founder Dan was involved in this great article featured in Shots on the future of advertising and how animation has opened up a highly exciting creative avenue this past year.

Dan O'Rourke
"I’m not quite saying we deserve people out in the streets clapping for animation studios, but it’s certainly been one helluva year."

The advertising industry saw great change this past year with many projects being cancelled, resulting in a pivot to animation where creative concepts were able to be executed safely & expertly regardless of team location!

This was seen prominently in the 2020 Christmas seasonal campaigns, of which we were so honoured & excited to produce a section of the John Lewis & Partners ad, highlighting the work of eight creative studios and showcasing a variety of animation styles.