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Behind the Scenes

Discover a world of paper-craft magic with Not To Scale & Lucinda Schreiber for Target!

Take a look behind the scenes of our recent project for Target’s new children’s line in collaboration with award-winning illustrator Christian Robinson. Filmed at the Not To Scale New York studio, our team & director Lucinda Schreiber created every scene out of hand-painted & vector cut paper resulting in three magical films that show the importance of reading & imagination for children.

‘I love to create animation that flows effortlessly from beginning to end; where each scene and image evolves unexpectedly or delightfully into the next.’


Check out the project here

Target in Shots