Five Get There First

Great Western Railway -Headless
Category
Techniques
Director & Agency
Headlessadam&eveDDB

The story continues as The Famous Five return for their next Great Western Adventure, racing across the charming English countryside.

Guy Manwaring, a talented performance director, teams up with the directors of Headless, who specialise in character animation, to breathe new life into the next chapter of ‘Five go on a Great Western Adventure’. Enid Blyton’s ‘Famous Five’ adventure series forms the backbone of the campaign, as it intends to create a sense of collective nostalgia through the storytelling, the illustrative execution and its trademark vintage paper look.

Behind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The ScenesBehind The Scenes

Check out the BTS and see why the famous five chose the ease and comfort of taking the train over the car

Developing her face
Aunt Fanny Sketches
Developing her clothes
Aunt Fanny Clothing Sketches
Developing the character
Uncle Quentin Early Exploration
Developing his clothes
Uncle Quentin Style Exploration

The Final Famous Five

Steve Wioland & Matt Woolner,
Creative Directors
"Meticulous craft and storytelling have always been hallmarks of this campaign. We enlisted a team of animators from Not to Scale, who did a fantastic job, embracing and building upon the look and feel of our campaign. Guy Manwaring (Merman) was brought aboard to guide the project from departure to arrival – bringing cinematic camera language and gags aplenty. We couldn’t be happier with the final film.”
Matte PaintingsMatte PaintingsMatte PaintingsMatte PaintingsMatte PaintingsMatte PaintingsMatte PaintingsMatte PaintingsMatte PaintingsMatte Paintings
Adri (Headless),
Director
“I love this style of animation as it gives us the opportunity to create hand-drawn animation alongside 3d in a creative way that brings about the best of both worlds: the warm human quality of the hand painted look and stylization of line work in character animation, and the freedom and detail of the 3d space for staging the film. We can transport our audience into a world that feels like it’s part of an illustration, not only by making things move on a flat canvas but by creating an image that feels alive.”

Related work

The Line Painter

Bird

The Creative Journey

Wacom