Bodyarmor Edge - Ja-Morant
Bodyarmor -Kris Merc
Director & Agency
Ja Morant takes on ODYARMOR Edge with a reality fracturing animation commercial. In this high-impact national TV spot, Kris Merc drops elite athletes into a fully digital battleground where ogres, beasts and impossible odds stand between them and greatness.
Cut with speed, powered by bold animation and driven by pure momentum, Edge vs. Everybody (2022) turns hydration into a power-up and competition into spectacle. BODYARMOR doesn’t just challenge Gatorade (1965)....  it comes swinging.









