Not To Scale and director Daffy bring to life sassy CGI fun-loving flamingos in the latest campaign for lastminute.com with Publicis London. The pan-European integrated campaign includes 2 TVCs and 20 films across Facebook and Instagram as well as OOH.
The wonderfully detailed birds are brimming with personality and appear alongside the hashtag #whatevermakesyoupink, building on the curious fact that flamingos are in fact born with grey feathers, then gradually turn pink in the wild because of a natural dye in their diet. “They turn pink by doing what they love – eating shrimp”.
Each film for social expands on a simple yet perfectly-timed holiday moment, inspiring viewers to seek out the range of deals, holidays and experiences from lastminute.com. We see our hilarious hero Flamingo in a number of situations throughout the seasons, strutting their stuff on a blissful beach, snapping shameless selfies, diving out of aeroplanes, devouring every shrimp-laden piece of sushi in sight and falling in love with an inflatable flamingo beau.