Royal Oak Offshore
Audemars Piguet

Not To Scale collaborated with advertising agency DLKW Lowe and luxury Swiss watch maker Audemars Piguet to create a Retrospective and 42mm Collection Movie for a site-specific installation. The film takes the viewer on a rollercoaster ride from the iconic outlines of the first Royal Oak Offshore watches to the exquisite, brutal detail of the latest collection. The project combines expertise in both sound design and image creation with the best art department crew in London to create a memorable and evocative brand film featuring both live action shot and CG watches.