RAC Pied Piper
RAC

The spot shows us a mechanic and his team of animated tools, reassuring customers that the RAC have a team of fully equipped vans who can ‘bring the garage to you’, in order to get you to where you are going with as little disruption as possible. The spot is a mixture of live action and stop frame, shot across multiple formats to bring the two seamlessly together. A cross between the animals boarding the Arc two by two and a great marching army procession, each tool can be seen as an animal or group of animals - some strong and proud, some awkward and less mobile, while others are just downright cheeky.