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Planned Parenthood
Planned Parenthood

Coinciding with the Women's March and Inauguration Day, Planned Parenthood launched #IDEFY with four vibrant films by Kris Merc, produced out of Not To Scale NY. Part of the largest campaign Planned Parenthood has created to date, the films aim to increase awareness of the importance of their health services and the potential impact of their federal defunding in the face of the new US administration. Highlighting young people’s defiance of outdated norms in everyday life by incorporating the work of YouTube vloggers, #IDEFY invites you to use social media to let the world know exactly what you defy - be that restrictions on your body, reduced access to healthcare, racism, sexism, homophobia…the list goes on. The campaign marks the start of a five-year effort from Planned Parenthood calling on young people to join their fight to defy hate and ignorance, instead creating a world that people want to see.