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Techniques
  • Mixed Media
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Ozweego
Adidas Originals

How do you make 1998 look like 1998 whilst giving it a modern twist? Well, multi-award winning New York agency turned to Not To Scale and their Director Kris Merc, famed for his music videos to answer that brief. Involving colour grades and graphics straight out of the 90s and mixing up techniques like stop motion and 2D animation together, Not To Scale created an authentic hip take on the 90s but brought it bang up to date with fresh glitchy style graphics, fast editing, and modern styling.