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  • Film 1 of 3
  • Film 2 of 3
  • Film 3 of 3
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Techniques
  • 2D Animation

Agency
Virtue
Commercial

Michelin
Michelin

Not To Scale, Colin Hesterly and Le Cube worked together to recreate real stories of customers and Michelin employees in a fun, playful style. Bold, graphic shapes and vibrant colours give every frame a warm, fresh look, with engaging characters invoking a fun, approachable feel that anyone can empathise with and enjoy. Charming details and humorous flourishes mean each of the three films reveal even more with every viewing.