Not To Scale was approached by Facebook to create a socially native program that will celebrate the strength and resilience of the Latinx Community during Latinx and Hispanic Heritage Month and beyond. Working with three acclaimed Hispanic and Latinx spoken word poets – Angelica, Carlos and Mela, who collaborated with Facebook Groups to create original poems that celebrate the power and resilience of their people, uplift their community and honour their heritage, with the live-action being shot remotely, in the Dominican Republic, Mexico and Atlanta.
Not To Scale director Kris Merc was the perfect answer to the brief – a Puerto Rican living in Spanish Harlem with a mixed media style that exactly compliments the richness and diversity of the Latinx community. Kris’s work deals a lot with LatinX identity and his life mission has been to bring depth to the Latinx community’s stories and humanize them, showing all the layers and complexities there are to the culture.
‘I’m so passionate about my heritage. This is about love. I wanted it to feel like a conversation happening with the audience, to explore how to highlight these words in as many different visual languages that find their roots in our culture. They should feel organic, real, authentic, and speak volumes about who we are, where we come from.’ – Kris Merc