Join our newsletter

Stay updated
To join our Newsletter type your email below and hit enter

We will not do anything innapropriate with your email address, we hate spam as much as you do
  • Film 1 of 2
  • Film 2 of 2
Left Right


  • Mixed Media
  • Stop Motion

Samuel Hubbard

Lucinda Schreiber and Not To Scale NY create a creative campaign made entirely out of animated shoe laces. Retelling stories from real customers’ letters and using Hubbard laces to visualize the tales, stop frame maestro Lucinda Schreiber deftly takes us on a whimsical journey that feels strongly representative of the brand. The films, Jungle and Marathon, both involve situations where Hubbards are worn as a last resort but out-perform expectations in challenging and surprising environments.