Not To Scale & Kris Merc create a unique live show for Facebook with a whopping 2.5million views.
Not To Scale worked with Creative X at Facebook for Meta to concept, script and launch a genre defining live ad and shopping event exclusively on the platform for apron brand Hedley and Bennett.
Inspired by the variety show format with H&B front and centre, the 40 minute madcap show had it all – parodies, comedy, a baking competition and music video, all expertly steered by celebrity host Phoebe Robinson.
Not To Scale scripted and concepted the entire show from hiring a writers room, which Kris directed, to helping design the set which took its lead from the animated open.
We created the commercial breaks which included a graphic and visual language with fun, animated transitions.
The live action elements came to life with support from Pyramid studios and Take 5. The set was uniquely built and multiple cameras fed to a remote studio for live broadcast.