The Girl Effect Girl Hub
The Girl Effect

Matt Smithson created this emotive film for The Girl Effect, produced through Not To Scale London. "Smart Economics" tells the story of five girls in Ethiopia, the challenges they face and their potential to contribute to society. The Girl Effect is an organisation dedicated to leveraging the unique potential of adolescent girls to end poverty for themselves, their families, their countries and the world. Matt crafted a unique technique for the film cleverly using collage and real photographs from Ethiopia.