Join our newsletter

Stay updated
To join our Newsletter type your email below and hit enter

We will not do anything innapropriate with your email address, we hate spam as much as you do
Left Right

Techniques

  • Mixed Media

Agency

Ogilvy NY
Online FilmSocial

Find More To Heart
Instagram

Social media giant, Instagram approached Not To Scale New York and Director Kris Merc to deliver their first-ever consumer campaign. Working closely alongside Ogilvy NY, hundreds of hours of footage were scoured, selected and cleared to feature in these toe-tappingly snappy edits. 

True to Instagram’s creative core offering, the films are made up entirely from user-generated footage and cover a variety of interests and activities that are popular amongst the Instagram community. Show the love.