Techniques
- 3D Animation
Branding
EMA
MTV
This animated sequence for MTV EMA is a journey through time and space, reconsidering the ancient zoetrope concept - which stems from pre-Christian Chinese culture - in our modern global society. A band lives the American Dream, symbolizing the ascent of a basement musician to stardom across the horizontal zoetrope layers. They move from the underground scene to stardom with the help of their fans and social networks, finally reach the top of the carousel and perform at the MTV EMA.
