Come one, come all
Great New York State Fair

The Great New York State Fair and Campbell Ewald approached Not To Scale New York to create a film inspired by the main reason people are drawn to the fair: fun. Directed by Elliot Lim, the animation communicates enjoyment while also being itself a joy to watch. Comical details mixed with beautiful design means the spot appeals to children, families and adults alike, showing off the myriad of activities and entertainment available to Fair visitors.