ENERGY is Coca-Cola’s first new global product launch since the brands’ highly successful, Coke Zero. The campaign strategy centres around the energy drink’s dynamic looking design and the premise that positive energy is contagious, quickly spreading onto the next person. The launch film cleverly represents these waves of positive energy through an eye catching, high energy dance performance, that is a visual representation of the positive energy that can be released by the product.
Ogilvy UK turned to Not To Scale to create the film, following their solution and experience of bringing dance to life with through state of the art motion capture techniques. Boutique VFX outfit Analog were on hand throughout to oversee the shoot and conversion of the motion capture data and the design of the pulsing energy waves. Not To Scale and their team have produced an exhilarating foot tapping film that represents Coca-Cola ENERGY and positivity at its very best.