Take a look into the Adidas labs and their cutting-edge ZX design put through the most futuristic testing! Stylish live-action shots combined with slick mixed-media animation creates an exciting series of films that get right to the core elements of the shoe design.
Originally launched in the 80s, the ZX has become synonymous with design innovation and Adidas' consistently forward-looking technology. Bliss reflect this in the dynamic angles and shots of the lab environments and the designs of the shoe - highlighted in precise and exact animation elements.
The origins of the shoe receive another nostalgic nod in the bright pops of colour, reminiscent of the colour-pallet of the 80s and the UK rave scene, where the shoe became a staple of the culture.