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02.09.16
News

The ones that got away #3

Our style frames by Headless for the Anchor Butter campaign explored the modern British family and its chemistry, humour, charm and warmth. A slightly grumpy dad, a tired but fond mum, a mischievous child and a sullen teenager were some of the characters that the directors conceptualised in a project focused on how sharing and caring can overcome family squabbles. A well-placed cheese sandwich or buttered toast to say “Sorry I yelled at you” is more than a selfish bribe – it’s a gift from the dairy gods at Anchor as a token of deepest affection for our nearest and dearest.

Although the pitch just missed the win, these style frames show how great Headless are at creating charming, whimsical creatures in a colourful world that both children and adults can relate to.

See more of Headless’ work here.

Anchor