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The ones that got away #1

Close, but no cigar…

Our brilliant director and mixed media beast Kris Merc created this fun motion test for Adidas.

Featuring archive imagery of a fresh-faced Kate Moss wearing her Gazelles in 1993, the film pulls you inside a retro video game to lead you through glitchy bricolage animation, 90s rave footage, cut-up collages of classical paintings and hacked emojis and gifs. The pitch was awarded elsewhere, but we still love Kris’ test – it’s too good not to share: