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Škoda - Behind the scenes with Colin Hesterly

Not To Scale NY and director Colin Hesterly team up with creative agency Fallon Prague to pay homage to the third biggest sporting event in the world Tour De France, and their proud longstanding sponsors Skoda. These 2D animated spots which air throughout Tour De France 2015, celebrate Skoda’s rich history and commitment to cycling and the special relationship the car brand has with the bicycle. Colin and Not To Scale New York created a 360° campaign including posters, digital elements and multiple TVC’s. Watch this short behind the scenes to see how it all came together.