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27.09.18
News

Not to Scale NY and Drew Lightfoot create energetic spot for Samsung and Verizon.

Not to Scale New York, Drew Lightfoot and Samsung create a dynamic film following a 20 something girl through her day and her Samsung devices. The brief was to show the simplicity and interconnectivity of the Samsung ecosystem of devices. The in-store film was shot over two days by Not To Scale New York in Brooklyn. The story follows the life of a young woman and flows seamlessly from home, to work, to lunch, to the great outdoors, to the gym, and back home. Throughout the day she switches easily between the Samsung family of devices including the Samsung Gear, Samsung Galaxy Tab, and Samsung Galaxy Note9.