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New Signing

Melanie Krein Joins the Not To Scale Family

A Director and Illustrator, driven with a passion for telling charming stories and breathing life into every world that she helps to create. Melanie uses bold designs to create animated worlds that are characterised by emotive storytelling and clear communication. She has worked with clients like Tommy Hilfiger, McDonalds, CBBC and Deloitte.

Mel has just finished directing her first film as a rostered Director with Not To Scale for West Coast based Promethean, a technology business company focused on making state of the art interactive screens for education. Up against a tough schedule we designed animated and completed the 2D hand drawn spot in a rapid four weeks and the Agency and Client were thrilled with the outcome. 

“I loved the challenge of coming up with an illustration- and animation-style that fits perfectly with Promethean’s most recent brand overhaul. It was especially fun to bring the charming characters to life using cell animation and let them guide us through the brand’s story and how their products can help to enhance the learning process for everybody.”